Business

Doing business in Africa

The Cold Chain Mirage: Why $340M in Agritech Funding Evaporated in 36 Months

Jan 13, 2026

Until 2025, VCs sold the “Digitization of African Agriculture” dream. Instead, $340M evaporated as cold storage units failed under unreliable power, high diesel costs, and inaccessible maintenance. Then the shipping containers full of cold storage units started rotting in the sun. This issue of DUG Weekly breaks down why cold chain economics collapsed, how infrastructure assumptions killed margins, and why ignoring physics turned agritech’s biggest promise into its most expensive mistake.

The Venture Debt Trap: Why 73% of African Scale-Ups Defaulted in 24 Months

Jan 6, 2026

Venture debt was sold to African scale-ups as non-dilutive capital, a smarter alternative to down-rounds. Two years later, the results are brutal. This issue breaks down why 73% of African startups that raised USD venture debt defaulted within 24 months, why currency volatility quietly turns debt into a trap, and why interest rates were never the real cost. If you operate in emerging markets, this is the reality behind the pitch.

The Cash Flow Crisis: Why Profitable Companies Go Bankrupt in 90 Days

Nov 11, 2025

Profitable companies don’t die because sales slow. They die because earned cash doesn’t show up. This issue breaks down the ugly truth behind working capital in Africa: your margins can be perfect, your ARR can be glowing, and you can still go bankrupt in 90 days if enterprise clients treat you like their personal bank. Inside: the 270-day cash conversion trap, the currency erosion time bomb, and the operator playbooks founders are using right now to survive 180-day payment terms. If your cash doesn’t move as fast as your growth, your “profitable” business is already in danger.

Your Dashboard Is Lying: Tracking Vanity Mere-tricks vs. Actionable Metrics

Nov 4, 2025

Some dashboards don’t just lie, they flatter. They tell you the story you want to hear while your business quietly drifts off course. This issue exposes the 80% of mere-tricks that don’t matter—the vanity signals clogging your reports and masking weak fundamentals. Inside: The Actionable Metrics Framework—how one founder cut tracked metrics from 47 to 9 and raised revenue 34% in a quarter. If it doesn’t change behavior, it’s not insight. It’s entertainment.

Why 80% of GTM Failures Target The Wrong Decision Level

Oct 21, 2025

Community Decision Tree mapping prevents 80% of GTM failures trace back to targeting the wrong decision level. You will learn how to identify which level blocks your conversion, who the gatekeepers are, and the exact questions that reveal where your strategy is misaligned with how purchasing actually works.

The $70M Trust Gap

Oct 14, 2025

If you're curious about hacking why marketing budget vanishes into private networks, copy "The Validation Vortex Framework" most 7 figure business leaders use. You'll understand why community validation, not individual consideration, drives conversion in African markets; how Trust Underwriters collapse risk perception; and the conversational commerce playbook that closed a $70M trust gap.

The $200K Mistake Nobody Talks About

Oct 7, 2025

You're Building to Fail If Your Perfect Strategy Lacks Cultural Reality! Know the framework most founders and investors are missing—why the Western customer journey fails spectacularly in African markets, how to map the Four-Level Community Decision Tree, and the one metric that predicts brand collapse better than NPS.