Business

Doing business in Africa

The Cash Flow Crisis: Why Profitable Companies Go Bankrupt in 90 Days

Nov 11, 2025

Profitable companies don’t die because sales slow. They die because earned cash doesn’t show up. This issue breaks down the ugly truth behind working capital in Africa: your margins can be perfect, your ARR can be glowing, and you can still go bankrupt in 90 days if enterprise clients treat you like their personal bank. Inside: the 270-day cash conversion trap, the currency erosion time bomb, and the operator playbooks founders are using right now to survive 180-day payment terms. If your cash doesn’t move as fast as your growth, your “profitable” business is already in danger.

Your Dashboard Is Lying: Tracking Vanity Mere-tricks vs. Actionable Metrics

Nov 4, 2025

Some dashboards don’t just lie, they flatter. They tell you the story you want to hear while your business quietly drifts off course. This issue exposes the 80% of mere-tricks that don’t matter—the vanity signals clogging your reports and masking weak fundamentals. Inside: The Actionable Metrics Framework—how one founder cut tracked metrics from 47 to 9 and raised revenue 34% in a quarter. If it doesn’t change behavior, it’s not insight. It’s entertainment.

Why 80% of GTM Failures Target The Wrong Decision Level

Oct 21, 2025

Community Decision Tree mapping prevents 80% of GTM failures trace back to targeting the wrong decision level. You will learn how to identify which level blocks your conversion, who the gatekeepers are, and the exact questions that reveal where your strategy is misaligned with how purchasing actually works.

The $70M Trust Gap

Oct 14, 2025

If you're curious about hacking why marketing budget vanishes into private networks, copy "The Validation Vortex Framework" most 7 figure business leaders use. You'll understand why community validation, not individual consideration, drives conversion in African markets; how Trust Underwriters collapse risk perception; and the conversational commerce playbook that closed a $70M trust gap.

The $200K Mistake Nobody Talks About

Oct 7, 2025

You're Building to Fail If Your Perfect Strategy Lacks Cultural Reality! Know the framework most founders and investors are missing—why the Western customer journey fails spectacularly in African markets, how to map the Four-Level Community Decision Tree, and the one metric that predicts brand collapse better than NPS.