Welcome to Data Under Glass

Exclusive weekly deep-dive analysis uncovering the data-driven stories behind the most successful scale-ups!

Latest

The Cash Flow Crisis: Why Profitable Companies Go Bankrupt in 90 Days

Nov 11, 2025

Profitable companies don’t die because sales slow. They die because earned cash doesn’t show up. This issue breaks down the ugly truth behind working capital in Africa: your margins can be perfect, your ARR can be glowing, and you can still go bankrupt in 90 days if enterprise clients treat you like their personal bank. Inside: the 270-day cash conversion trap, the currency erosion time bomb, and the operator playbooks founders are using right now to survive 180-day payment terms. If your cash doesn’t move as fast as your growth, your “profitable” business is already in danger.

Your Dashboard Is Lying: Tracking Vanity Mere-tricks vs. Actionable Metrics

Nov 4, 2025

Some dashboards don’t just lie, they flatter. They tell you the story you want to hear while your business quietly drifts off course. This issue exposes the 80% of mere-tricks that don’t matter—the vanity signals clogging your reports and masking weak fundamentals. Inside: The Actionable Metrics Framework—how one founder cut tracked metrics from 47 to 9 and raised revenue 34% in a quarter. If it doesn’t change behavior, it’s not insight. It’s entertainment.

Cutting Attrition by 60%: The Retention Math When Competitors Poach Every 18 Months

Oct 28, 2025

Most founders budget replacements at 1× salary. The true number? $180,000+ per senior engineer. That’s what leaks when institutional knowledge walks out, six months vanish in hiring cycles, and your new hire leaves 18 months later with the skills you funded. This issue breaks it down:;The Retention Economics Playbook that shows how to cut attrition by 60%, stop subsidizing your competitors’ talent pipeline, and finally fix the math behind modern retention.

Why 80% of GTM Failures Target The Wrong Decision Level

Oct 21, 2025

Community Decision Tree mapping prevents 80% of GTM failures trace back to targeting the wrong decision level. You will learn how to identify which level blocks your conversion, who the gatekeepers are, and the exact questions that reveal where your strategy is misaligned with how purchasing actually works.

The $70M Trust Gap

Oct 14, 2025

If you're curious about hacking why marketing budget vanishes into private networks, copy "The Validation Vortex Framework" most 7 figure business leaders use. You'll understand why community validation, not individual consideration, drives conversion in African markets; how Trust Underwriters collapse risk perception; and the conversational commerce playbook that closed a $70M trust gap.